Designer, Branding, Design Thinking and Business Design Specialized. He is highly-experienced in strategic brand platforms, agile methodologies and User Experience (UX) and has worked for clients such as FGV, Disney, Bayer, Tickets, Merck, Atento, Coca-Cola and Pfizer.
He is a founding partner of Binky agency where he acts as an Innovation Manager responsible for the Company's strategy area, leading researches, performing data analysis and building strategic brand platforms in branding and business design projects.
He is a strategic consultant for brands management and business models in Instituto Gênesis, PUC Rio incubator, where he provides consultancy to incubated companies and to the institute itself and is part of the examination board that evaluates companies listed in the germination announcement.
At IED - Istituto Europeo di Design, besides being responsible for the school’s Management and Strategy Unit, he coordinates the Branding Program, Undergraduation in Design and the Master’s Graduation in Design Entrepreneur.
Associated Partner, Brazil