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Outi Salonen

Outi is a CIFS associate in Finland. She has a long history of working with the CIFS from customer side.

Outi has extensive and diverse knowledge in marketing, consumer research and future studies. She specializes in different methods of consumer research, consumer needs and behavior. Outi has worked with fast moving consumer goods both in retail and foodservice. She has also gained vast experience in different methods of foresight, brand development and innovation processes.

Outi holds a Master’s degree in Business Administration (international marketing). She is an active member of ESOMAR, the world association for market research.Currently she works as head of research, insight and consumer feedback in one of the leading food manufacturing companies in Finland.

Outi Salonen

Head of CIFS Finland, Finland

Telephone: +45 3311 7176
Cellular: +358 50 3306184
E-mail: outi.salonen@cifs.dk


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Copenhagen Institute for Futures Studies

Founded in 1970 by Professor Thorkil Kristensen, former Minister of Finance and Secretary-General of the OECD.    
We strengthen the basis for decision-making in public and private organizations by creating awareness of the future and highlighting its importance to the present.  

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