Outi is a CIFS associate in Finland. She has a long history of working with the CIFS from customer side.
Outi has extensive and diverse knowledge in marketing, consumer research and future studies. She specializes in different methods of consumer research, consumer needs and behavior. Outi has worked with fast moving consumer goods both in retail and foodservice. She has also gained vast experience in different methods of foresight, brand development and innovation processes.
Outi holds a Master’s degree in Business Administration (international marketing). She is an active member of ESOMAR, the world association for market research.Currently she works as head of research, insight and consumer feedback in one of the leading food manufacturing companies in Finland.
Head of CIFS Finland, Finland
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