Tamira Snell has extensive experience in the field of consumer and behavioral megatrends, especially in the context of strategic and innovation purposes across various industries and sectors.
Tamira is an experienced futurist with a broad knowledge of trend implications and business model analysis with a people-centric approach. She is specialised in the identification of opportunity spaces for innovation leading to clear definitions of value propositions and go-to-market models including new products and services, (micro) segmentation, persona creation, user experience journeys, channel strategy, etc.
Tamira has a solid experience in exploratory research methods, lifestyle and socio-cultural analysis. She also covers presentations and workshops on trend research and the methodological frameworks for analysis of mega trends and their business implications. Moreover, Tamira possesses a deep understanding of and future insights evolving around the health sector and public-private innovation models across Europe.
Tamira holds an BA (Hons) in cultural sociology and a MA in cultural production.