This report presents a number of scenarios for examination of the European consumer of the future. These scenarios are imagined, possible images of future settings that can be used for inspiration in the process of determining strategy, product development and other types of company decisions.
The report consists of scenarios for the development of society and consumption in three different terms. Scenarios that can be used in several different ways:
The main focus is on the intermediate, tactical/strategic term with descriptions and guidelines for sing scenarios as a concrete tool. There is a short, direct instructor's manual for running a workshop where you work directly with the many scenarios that are presented for the intermediate term. As a supplement to this report there is a PowerPoint presentation designed for running such a workshop, with short descriptions of 40 possible scenarios.
Download a PDF of the report here.
Download the PowerPoint presentation.
Acrobat Reader can be downloaded here.
27. maj 2002