Creative Man contains a likely scenario for the near future and a model for explaining the behaviour of modern man, with a focus on the increasing societal and individual need for creativity.
A growing part of the labour force will be working with creativity and innovation in one way or another. In part because it is necessary for competition, but also because an increasing amount of employees will prefer it.
Creative Man is about future creative people and their impact on our society. The book explains the logic and drive behind "creative man" and analyses which consequences it will incur within areas such as future education, professions and media.
The book received a lot of attention as well as enthusiastic responses from both business people and artists, and the two first printings were quickly sold out. Originally it was only printed in Danish, but because of its popularity, the Copenhagen Institute for Futures Studies decided to produce an English version.