What's a future of business after the Information Age? It won't be the latest technology or newest product that will provide the competitive edge. The company with the best story wins: consumers will pay for the story that sparks the imagination that reflects how we see ourselves and how we want others to se us.
What are the most important raw materials of the twenty-first century? Stories that will translate information for consumers into accessible, emotional terms!
Read more about The Dream Society here.