English Dansk

4/2012: In-line Shopping

To be a winner in tomorrow’s retailing industry you need to make shopping part of peoples’ daily habits, like coffee in the morning. You need to offer your customers instant and easy satisfaction of their needs in line with their habits and rituals. In short, you need to be on your customers’ smartphones to keep them happy, no matter what you sell. We call this In-line Shopping.

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Copenhagen Institute for Futures Studies

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