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SCENARIO is for progressive people with a high degree of decision-making competence in their professional lives. They are people who work with knowledge, who make choices, and who desire the greatest possible insight into the current trends that will shape our society in the future. The magazine's ambition and success criterion is to inspire to action and development on this basis.

Below you'll find current and previous publications of SCENARIO. To learn more, visit www.scenariomagazine.com where we regularly where we regularly post selected articles and more.

SCENARIO 03:2018

There isn’t much room for an optimist view of the future in 2018. But overall, things are better than ever – at least, if you ask Harvard professor Steven Pinker: We are less violent, and better educated, and there is less poverty than ever before, he says. In his new book, Enlightenment Now, he continues to plead for progress. We interviewed him for this issue’s main feature.

Steven Pinker vs. Progressophobia / New Age Eugenics / Full Circle: Puritanism Radio Renaissance / Dada / A Future for the Male Contraceptive Pill? / Populism, Euroscepticism & the Future of Europe / Rise of the Robot Writers / Scenario: A Day at the Office in the Year 2035 / Reviews / Ditte Darkó: People & Planets / Column: Sociotech / News About Science & Technology / Futures Past: Tupolev TU-144 / Ideas, trends, phenomena, and much, much more…

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SCENARIO 02:2018

Afrofuturism is a cultural and activist movement. It fights for black people’s right to a place in the future that has traditionally been defined by whites. The movement finds expression in music, film, and literature where sci-fi, magical realism, and African mysticism are mixed together in a variegated blend. Read about the frontline fighters of Afrofuturism in this issue’s main feature.

Other themes and articles in this issue: Are We Experiencing an Allencompassing Bubble? / “Porn is Like a Fun House Mirror of American Society” – Interview with Lynsey G. / Videogames as Medicine / Our Future with Social Robots / Is Big Data Killing Hollywood? / It’s not a Bug, it’s a Feature: The Teflon Pan / Are Your Personal Data a Currency? Photo Series: Salon Oui Oui / Behaviour / Trends / Ideas, Visions, Possible Futures, and much more

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SCENARIO 01:2018

Society must be understood as “self-stressing, constantly forwardrushing worry systems,” says the German philosophical superstar, Peter Sloterdijk – and stress, in his terms, is not something that breaks us down. In fact, it is what makes everything stick together and trains us to better overcome challenges.

Other themes and articles in this issue: The Technological Singularity is Not the Only Scenario / Yoga’s Promise of Inner Peace Comes With an Expensive Price Tag / Juvenoia: Fear of Teens / Wildcard: Demographic Death Stall / ASMR: The Science of ‘Whisperporn’ / Plastics & The Business Model that Ruined the World / News About Science & Technology / Tech / Trends / Ideas, Visions, Possible Futures and much more 

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SCENARIO 06:2017

Pussyhats, and T-shirts with feminist catchphrases have in recent years been a part of the street scene in the US, and the Western public in general, and more and more people are wearing their activist messages on their clothes. We examine how political fashion has become ammunition in the identitypolitical tribal war that has erupted across the West.

Other themes and articles in this issue: In the Church of the Transhumanists / Prophets of Progress / Is eSports About to Take Over the World? / Space Belongs to the Robots / Wildcard: The Decline of Al Saud / The World is Heading for a Meltdown / Photo Series: The Buffalo That Could Not Dream / Rule 34 / Futures Past: The Asbestos Cigarette / News About Science & Technology / Trends / Ideas, Visions and Possible Futures

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SCENARIO 05:2017

Within 50 years, British gerontologist Aubrey de Grey believes we will have biomedical therapies capable of prolonging life indefinitely. The only barrier against this major breakthrough, he says, is if we lock ourselves into a so-called ‘pro-ageing trance’, where we accept ageing as a natural part of life. Read the interview with Aubrey de Grey in this issue’s main article. 

Other themes and articles in this issue: What Six Million Years of Human Evolution Can Tell Us About the Future / Alvar Aalto’s Skate Pool / Evaluating the Hype: Electric Cars / The Uncanny Valley of the Mind / Company Towns are Back! News About Technology and Science / Futures Past: The Whale Farm / Magazines, Books, Podcasts / Behaviour / Tech / Trends / Ideas, Visions, Possible Futures and much more... 

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Wrestleworld - SCENARIO 04:2017

Wrestlers are emotion inducers in a theatre of violence; a form of body populists. When they succeed, they make you suspend your disbelief and make your emotions stronger than your rationality. With a basis in the coverage of a live wrestling event, this issue’s main article asks the question: Are we heading towards a state of society where the value of actions is primarily measured by the emotional effect they can produce?
Other topics and articles in this issue: Sham Science on the Rise / Wildcard: A Closed Internet / The Medical Gutenberg Moment / Bitcoin: Evaluating the Hype / When Humans Become Machines / Is Our Biological Clock About to Expire? / VR and Lucid Dreaming / Photo Series: What Sort of Life is This by Albert Elm / 4chan / Futures Past: The Radiofax / News About Technology and Science / Blogs, Books, Podcasts / Tech / Trends / Ideas, Visions and more…

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SCENARIO 03:2017

Towards the year 2100, 75 percent of the world’s population growth will occur in Africa. For a continent with a history of political war, instability and poverty, the high population growth is worrisome. Yet, there are also signs that point to a more positive future, for instance when it comes to economic growth. How Africa manages the coming population boom will have consequences that reach far beyond the continent’s borders.

Other topics and articles in this issue: The Porcupine Dilemma / The Privacy Paradox Explained / The Post-Reality Society / Trappist Planets / A Third World War / Daniel Dennett’s Machine Mind / Future Banking / Hyperreality and the Virtual Borderlands / 3D Printing: Evaluating the Hype / Creepypasta / Photo Series: Blind Photography by Gerardo Nigenda / Futures Past: The King’s Oak / Blogs, Books, Podcasts / Tech / Trends, Ideas, Visions and more…

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SCENARIO 02:2017

The future is an enormous and overwhelming subject matter that requires a systematic and methodical approach to research and writing. In this issue, we offer an insight into some of the methods that lay the groundwork for much of the content that fills the pages of SCENARIO.

Other topics and articles in this issue: What is the Purpose of Growth? / The Anti-Technology Wave will hit us / It’s not a Bug, it’s a Feature: The Post-It Note / Rites for ‘Nones’ / Technoporn / The Health Revolution / A Farewell to Routine Work? / YES or NO: Twitter Bots / Photo Series: Les Damas des Autres by Poline Harbali / Sociotech: Talking to Tech / Q&A: BISSE / Futures Past: The Atomic Train / Blogs, Books, Podcasts / Tech / Trends, Ideas, Visions and more…

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SCENARIO 01:2017

In the post-factual society, things like truth and credibility are of little value and voters hardly care if politicians lie to them or not. How did this state of affairs come to be? Some claim that the post-factual society is a consequence of online filter... bubbles that confine us to information and news delivered in accordance with our pre-existing political views and cultural leanings. Others say that the post-modernists’ lack of interest in definite truths is to blame. We provide the full picture in this issue’s main article...

Other topics and articles in this issue: You Can Now Eat This Magazine / Homo Deus – Man as God / Wildcard: Motherhood Unlimited / Sociotech: Your Digital Footprint / Photo Series: Thrashers by Sacha Maric / The Neo-Generalist / Individual Resilience / Citizen Nature / News on Technology and Science / Futures Past: Sant’Elia and the Italian Futurists / Blogs / Books / Podcasts / Trends, Ideas, Visions and more...

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SCENARIO 06:2016


The 1970s are back and they can be seen in everything from clothing styles and home furnishings to TV shows and music. However, is our longing for this carefree decade limited to aesthetics and a love of all things retro, or does it run deeper? In this issue’s main article, we take a look at how the 70s is a decade that in many ways reflects our own reality. Other articles and topics in this issue include: Are we Living in a Simulation? / Automation – The Perfect Storm or a Storm in a Tea Cup? / The End of Globalisation? / ”There is so much Shit on the Internet” / Jetsoning: When the Future is as now / Photo Series: Portraits of Self by Marco Scozzaro / Futures Past: The ’Man-From-Mars’ Radio Hat / Blogs / Books / Podcasts / Tech / Trends, Ideas, Visions and more...

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SCENARIO 05:2016

In this issue's main article, we explore the Anthropocene, one of the most hotly debated concepts of our time. It signifies a new man-made geological age, which more and more scientists now agree we are living in. We interviewed author Roy Scranton, who is among the most significant voices in the debate about mankind’s future in the Anthropocene. Other articles and topics in this issue include: Lost in Big Data? / A Conversation with Judy Wajcman / Wildcard: Supercurrency / Marijuana Rush: The New Wild Frontier / Planned Obsolescence / Hacktivism and Slacktivism / Photo Series: 5 Hours Later / News on Technology and Science / Futures Past: The Binishell Dome Home / Blogs / Books / Podcast / Tech / Trends, ideas, vision and more...

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SCENARIO 04:2016

Many no longer see the future as something we shape positively through choices and insights, but rather as something threatening approaching us. Is this change in our perception of the future a temporary aberration from the norm or are we witnessing a more profound change in Western culture? Other topics and articles include: Slow Tea Moving Fast / The Age of Symbiosis / Fighting Crime Before It Happens / Nature and Technology – A False Dichotomy / News on Technology and Science / Empowerment in the Fourth Industrial Revolution / Wildcard: Corporate Intervention / Photo Series: Sleeping Boys by Ada Bligaard Søby / Futures Past: Return of ’The Isolator’ / Sociotech / Blogs / Books / Podcasts / Tech / Trends, ideas, visions and more...

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SCENARIO 03:2016

Several large-scale trends are shaping the future of languages and communication: Globalisation is pushing ‘Globish’ towards becoming history’s first global language, new technology makes real-time translation and robot journalism possible, and visual communication is making a comeback in the form of the emoji.

Other topics and articles include: What Will Human Beings Do in the Future? / A Quick Catfix / Diagnosis Culture: YES PLEASE or NO THANKS / Humane Computations / Future... Leaders / This is an Eggplant / EU Towards 2030 / Photo Series: Russian Dolls by Ekaterina Juskowski / Futures Past: The RCA Whirlpool Miracle Kitchen / Blogs / Books / Podcasts / Scenarios / Tech / Trends, Ideas, Visions, and more...

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SCENARIO 02:2016

Women’s liberation, the educational gap between the genders, and online dating come together in these years to create a disruptive change in the conditions for love. In this issue, we take a closer look at the future of heterosexual love life, dating, and family formation.

Other topics and articles include: Locavorism: Picked Apart / Your Children's Jobs Have Yet To Be Invented / A Market for Pollution / Future... Dating / Return of the Car / Filter Bubbles / Mental Doping: YES PLEASE or NO THANKS / EU Towards 2030 / Futures Past: The Year of the Smoke-Free Cigarette / Photo Series: Philosophy in the Bedroom by Sofie Amalie Klougart / Blogs / Books / Scenarios / Tech / Trends, ideas, visions, and more...

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SCENARIO 01:2016


By 2020, the amount of devices connected to the web will have increased exponentially, perhaps reaching a total of as many as 50 billion objects online. In this issue's main article, we explore how the Internet of Things can be both a force for good governance and transparency and a tool for unprecedented social control.

Other topics and articles include: If You Want to Make Money Tomorrow, You Should Read Heidegger Today / The Genetic Revolution of the Future / The Internet of Animals / Wildcard: Life beyond Earth / Photo series: Tokyo Suits You by Tobias Selnaes Markussen / Futures Past: Chlorella and the End to World Hunger / Fully Automated Retail - YES or NO? / Ideas, visions, trends and more...

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SCENARIO 06:2015


Democratic discourse seems to be doing well in the Western world. But there are blindspots. In this issue's main article, we focus on the developments and technologies that change the world - while we talk about something else.

Other topics and articles in this issue: The Inspiration of Imitation / Future of Libraries / Re-writing Extinction / George Zarkadakis and the Future of Artificial Intelligence / Wildcard: Alexandria Burning / Futures Past: The Age of Space Flight / What, me worry? / Life on Mars / Photo Series: Collages by Emily Niland / Ideas, visions, trends and much more...

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SCENARIO 05:2015

In this issue’s main article, we look at warfare in the future, where decision-making will be increasingly automated by advanced technology. Expert in modern war, P.W. Singer, shares his perspectives on automated weapons and the dangers of cyber war.

Other topics and articles in this issue: Backup.exe / Is the Internet of the Future Wireless? / Attack of the Big Data Positivists / Photo Series: Per / Wildcard: The Fall of Universities / Futures Past: The Life Digital / Will Religion Disappear? / Russia’s Future: Scenarios for Peace and Conflict / News in tech and science / Ideas, visions, trends and much more…

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SCENARIO 04:2015

In this issue’s main article, we explore the predictive and proactive internet of the future, which will become as integrated a part of our lives as electricity is today. We interviewed the CEO of Google in the Nordics and Benelux, Peter Friis, about what’s in store for the world of online technology.

Other topics and articles in this issue: Manifesto for an intelligent future / Heirloom design / Sex parties & the return of eroticism / The 21st century company town / PUSH MUTE: Urban Exploration / Wildcard: The death of bees / Twentieth century motor car corporation / Batteries included / The Cassandra complex / Ideas, visions, trends and much more... 

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SCENARIO 03:2015

In the main article for this issue, we interview material scientist Mark Miodownik about the close connection between human and material development, about future materials such as graphene, carbon nanotubes and biodegradable polymers, and about why glass may be the single most important material for the development of modern science... Other topics and articles in this issue: Young Blood / Wildcard: The Age of Leisure / Photo Series: Afghan Tales / Waiting for Doomsday / Things placed inside other things where they don’t normally belong / Digital Black Market Economy / Future of Vintage / Techtalk / Ideas, visions, trends and much more...

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SCENARIO 02:2015

In this issue’s main article, we interview award-winning documentary filmmaker Michael Madsen. Madsen makes films that explore the human psyche through extreme scenarios like visits from outer space, life aboard a generation starship or how we may communicate the dangers of atomic waste to our descendents 100.000 years from now... Other topics and articles in this issue: Ben Wizner and Edward Snowden / Asleep at the Wheel / Future... Gifts / Egg-freezing: Yes or No? / Wildcard: China’s Collapse / Vladimir Suprun / Who are the russians and what do they want? / Roboutopia or robot dystopia? / SCENARIO-blog / Peter Pan-Syndrome / Behaviour / Techtalk / Lukas Renlund: Drive-by Shooting / Ideas, visions, trends and much more...

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SCENARIO 01:2015

In this issue’s main article, we explore humanity’s future in space as envisioned by the people behind the Mars One Project - a bold endeavour with the end goal of establishing a permanent settlement on the red planet. Mars One’s technical ambition has been the object of both praise and criticism but in this article, we examine the human side. What does it mean to leave home for good?... Other topics and articles in this issue: Democratic rebellion / Time capsules / Wildcard: A new financial crisis? / 21st century lifestyles / Inequality / Virilio / The integral accident / Fusion power / Ken Hermann: Crash landed / Copyright vs. copywrong / Swatch internet time / Techtalk / Driving forces / Ideas, visions, trends and much more...

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SCENARIO 06:2014

The main article in this issue is about synthetic biology. It gives rise to great future opportunities according to two professors in genetics. Artificially created life and the revival of extinct species are two possible consequences of this field, which also enables us to manipulate our very humanity through nanotechnology and biotechnology. Mankind is increasingly the master of evolution… Other topics and articles in this issue: Behavioural Patterns / Wildcard: Cryptoconomy / Dream Breaks / Il Ballo del Doge / The Cobra Effect / Future Fashion / The BINC Age / Techtalk / Tyranny of the Clock / Technology & Science / Books and Blogs / Megatrends / Future, trends, ideas, visions and much more…

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SCENARIO 05:2014

The main article in this issue is about how science fiction has influenced the reality of our society. We focus on more than 50 things from sci-fi that have become reality and offer ideas of what we can expect. Read about e.g. xenotransplants, electrical rifles and rayguns. Other topics and articles in this issue: Fusion power / Sugardating / Behavioural patterns worldwide / Biological couture / The new avant-garde / The arctic region as a emerging market / Biofuel / Hi-tech democracy / Science & technology /Trends – and much, much more…

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SCENARIO 04:2014

Silk Road is the subject for the main article in this issue: Hundreds of drug dealers are right now pushing their products online to thousands of customers. Not even hackers, thieves, and undercover cops are able to quench the spirit of what resembles a revolution in the making. In 2014, the neighbourhood pusher is your mailman. Other topics and articles in this issue: Lagos leaping towards a hi-tech future / Hikikomori: Japanese adults in voluntary isolation / Is Dad the new Mom? / FarGen: The Faeroese genome adventure / The future of civilisation / Technology & science / Do we need to be literate in the future? / Futures past: Polywater / Behavioural trends / Sneak peek: Future home and family / African Myth busting, and much more…

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SCENARIO 03:2014

The intelligent or smart city is the subject for several articles in this issue, and as Jan Drejer Petersen points out on page 70, it is no new idea: Utopias and ideal cities have existed on the drawing board and in the minds of architects and planners for centuries. When these ideas were presented as planned complete solutions on a grand scale, however today we see a change of existing cities through technologies that come from bottom up and often small-scale, decentralised networks. Among other things, this is done with phones that combine mobile telephones with computing power and truly have disseminated and democratised access to information all over the world.

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SCENARIO 02:2014

A range of fixed patterns in society shape developments and create the future. This is the message from philosopher Lene Andersen, who has charted no less than 17 megapatterns. In this issue of SCENARIO she tells us about how these patterns combine to shape and evolve our civilisation, which is approaching adulthood, and how the whole world is connected – from micro to macro. Her collected work constitutes a study of civilisation.

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SCENARIO 01:2014

The main article this time is an interview with Kal Spelletich. You might ask why a magazine like SCENARIO prioritises telling about a person who works with robots at an artistic and abstract level. The answer is the same as if you had asked what role art plays in the development of our society. The fact is that art can do much the same things as basic research, if done sufficiently freely and radically, namely establish new insights, challenge the way things are and nudge the status quo. It creates progress precisely by not going for the main stream, the things we already know and understand, and this is why we tell you about Spelletich.

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SCENARIO 06:2013

In the developed world, we live with something like an abundance of technology, and we often don’t notice the progress it brings. The reason is primarily that technological advances to most people are seen as refinements of something that already exists and that we generally are at a high level, with constant research and development, both commercially and at the universities. One model replaces another in a steady flow, and all the time more or better functions are added to our phones, computers, cars, hospital equipment, or companies’ production facilities. However, once in a while we see a leap in progress that makes us remember the time before and after a technological breakthrough.

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SCENARIO 05:2013

In this issue, we look ahead to the year 2030. How do we live, work, eat and spend our time by then? This is a perspective of 17 years, and if we also look back 17 years – to 1996 – we get an idea of how much things can change. As Klaus Æ. Mogensen writes on page 54, WWW was then still in its infancy, and Internet Explorer had just been introduced, just as mobile phones hadn’t yet become ubiquitous and besides weighed half a kilogram. However, looking back we can also see how much that hasn’t changed. It is difficult to determine precisely where the changes happen or don’t happen, and the timing is always crucial.

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SCENARIO 04:2013

There are many drawbacks to the democratisation of media that the internet has made possible, for instance that a huge amount of extremely poor quality content is created and distributed on the various digital platforms. Today, all of us have a megaphone to shout in, and unlike before – in the old media reality – nobody qualifi es our content before publication. On the social media and on the internet there are no editors, publishers, program directors, or anybody else that used to ensure some minimum quality and relevance before publication. We are left to our own devices. This has created what some call ‘a cult of amateurs’ and led to a deluge of cat videos, inconsequential status updates and self-promoting tweets.

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SCENARIO 03:2013.

In this issue we focus on the comeback of the nordic region - in both management, business, organisation, and entrepreneurship.The Nordic region is back as an inspiration for the rest of the world.The Nordic countries have too long been influenced by American leadership theories and management ideas that don’t necessarily fit the Norse mentality. It represses the region’s natural strengths, observers think, and it for this reason it is high time to (re-)invent and develop a particular New Nordic Way. The restaurant noma did it for food, and now the time has come for companies, organisations and the Nordic countries themselves.

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SCENARIO 02:2013

The bicycle is an example of a simple technology that simply gets more and more relevant – even though it basically hasn’t changed in more than 100 years. In fact, it is so relevant that we in this issue point to it as being the means of transportation of the future. This is thought-provoking in an age when more and more objects look like relics of another time when they are just 10-15 years old. Just look at the mobile phone or the television (if we can even speak of that sort anymore, seeing as the boundaries between the computer and these devices are eroding rapidly). But the bicycle! It remains. Read Klaus Mogensen’s article on page 32. The car is another means of transportation that hasn’t changed much over the last century. However, unlike the bicycle it faces a revolution borne by technological progress, and we really can’t call it a car much longer. We may rather speak of robot-driven transportation units, and the car driver will become obsolete.

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SCENARIO 01:2013

Sex sells – but it’s not a marketing trick when we direct the spotlight at sex in this issue of our magazine. As we describe in the article on page 13, we currently see a change taking place in our society, in which sex becomes mainstream, where the sex industry is growing bigger and more powerful, and where technological advances offer entirely new opportunities and, not least, a number of ethical considerations. For that reason we find it important in this issue to focus on bare skin, fantasies and intimate encounters between people – and in the future, also between robots and people. This means moving into the grey areas between man and technology, and as the article on page 19 describes, the boundaries between them are likely to erode more in the future, making it difficult to distinguish between man and machine – simply because sensory technology and robotics will become so advanced that you can make lifelike copies of the one you love – or would like to love (and make love to).

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SCENARIO 06:2012

Entrepreneur and businessman Mikkel Vestergaard Frandsen - who we have interviewed for this issue - calls his business approach Pay for Performance, inspired by commercial companies that only get paid once the product or service has been delivered. He hopes that in the future this method will replace traditional development aid, in which you donate money with no guarantee that it will do any good.

You can think what you want about Mikkel Vestergaard Frandsen’s methods, and his approach to foreign aid – and not everyone agrees, as our article describes. At least the method is both original and effective – and if you ask us, also respectful of the people who thereby have their lives improved. Yes, Vestergaard Frandsen makes money, but development aid is at the same time turned into development, which erases the old-fashioned and somewhat patronising distinction between ‘giver’ and ‘recipient’

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SCENARIO 05:2012

Reaction and counter-reaction. The one calls for the other, almost by definition. That’s why it’s hardly strange that the analogue world is encountering a new renaissance. This is the subject for our front-page story in this issue of SCENARIO.

When streetwise youths cultivate underground music on cassettes, when the Walkman once again becomes a status symbol after a time in the darkness of oblivion, and when enthusiasts once again find good use for turntables, analogue cameras and typewriters by, there really is a connection to a structural change of our society towards more digital intelligence and an alternative economy.
As a result, the resurrection of the analogue world isn’t just a matter of nostalgia and retro fashion. It is a reaction and an early answer to a change whose magnitude we are only just beginning to grasp.

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SCENARIO 04:2012

The person featured on this issue’s cover, Sara Naseri is 21 years old, CEO of her own start-up, and travels all over the world to develop her product and to cooperate with companies about the invention she launched with her current business partner when she was 16. Sara, like many other youths in Europe and elsewhere, was born into a global, entrepreneurial generation of young people who can and will make it on their own and who have the entire world as their workplace, market and home. This also characterises the much-discussed Generation Y.

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SCENARIO 03:2012

Piracy of intellectual property was also part of reality back when the world was analogue rather than digital. There’s a direct line from the piracy of sheet music in the early 20th century to present-day file sharing on the internet, as described by Jan Drejer Petersen on the last pages of this issue. However, while ‘pirate’ used to be an epithet appended to those guilty of illicit copying, now the file sharers themselves use the ord. This may have started with the Swedish ‘Piratbyrån’ (The Pirate Bureau), which arose as a countermeasure to ‘Antipiratbyrån’, a copyright-protection organisation.
This issue is dedicated to pirates: both those who share files and those who take hostages. Timothy Wittig has written an insightful and thought-provoking article about the latter group on page 26.

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SCENARIO 02:2012

Food is something quite essential in our lives. Something we are used to think about as something natural, deriving from either flora or fauna. However, as our main article in this issue makes clear, we will see great changes in the field of food – among other things because we in the future will be able to create meat that never was part of an animal, but instead has been created in a vat in a laboratory. 
We also gaze upon the future – as it is perceived by the so-called Generation Y. Everyone’s talking about Generation Y – the well-educated, anti-authoritarian prima donnas with a global viewpoint and an international and social mind set. But who are they really – and how do they differ from the generations before them? We pass the soap box to 4 representatives from Generation Y – and start with the question: What is Generation Y?

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SCENARIO 06:11/01:12 (double issue)

In this double issue of our magazine, the artist Goodiepal points to something crucial about Western society. Born, as we have been, in the right place on earth in the best of all times, we have never had more surplus – but never have there been so few original thoughts as today. This is not just a paradox: it is also a problem. At least, if we believe that in the future we will have to make our livings from our intellectual abilities.

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All over the world, cities attempt to attract residents, tourists and companies via the growing phenomenon of city branding. However, as this issue’s main article describes, it is a truly bad idea to use branding as a method. Once you think in terms of branding, you implicitly accept working with your product as if it was generic, and you end up fabricating a synthetic universe around it. This suits standardised products that can’t be developed further, but it is hopeless when it comes to cities.

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Rational thinkers of many different eras have imagined that mankind would one day get over its religious delusion, and more than one of these philosophers has killed God. On paper, at any rate, for God has risen from the dead every single time. This means you don’t have to be much of a prophet to predict that religion will be a factor to consider in the future, whether you like it or not and whether or not you – with all your rational arguments – would prefer to disregard it. With all this in mind, Los Angeles, which we report from in this issue of our magazine, is a remarkably interesting place.

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We live in a time full of cool concepts and people that seem to act, but in reality create nothing. People whose work consists of creating words, symbols and universes we can experience to the end of selling us something we don’t need. People that boast of belonging to the creative class, but never put anything on the line for their ideas. People that rarely leave their glass offices. Hence, the world should hear about Kristian von Bengtson, featured on our cover, who together with his partner Peter Madsen is building a rocketship with his bare hands – and who one day will fly into space in it. This is pure, unadulterated creativity.

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To an extent, this issue of the magazine carries on where the last one left off, in that it continues to focus on the theme of risk information and management. Part of this lies in our interview with Jesper Eugen-Olsen about suPAR, the prognostic blood marker that has the capacity to provide information about the current state of health of each individual. As such, it can be used as a tool for personal risk management. Read also the interview with Joi Ito - Internet activist, venture capitalist and leader of Creative Commons. And finally we wonder: what happened to all he robots?

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SCENARIO 01:2011

In this issue, we ask Ulrich Beck, the famous German sociologist, to revisit the risk society he described in his book Risikogesellschaft (Risk Society) in 1986. The reason for this is that 2011 marks the 25th anniversary of this book’s publication. What makes Ulrich Beck’s book special is that it remains the standard work of reference. Moreover, its contents have never been more apt. Lone Frank, who also adorns the front cover, tells in her most recent book a very personal story about putting herself through a series of genetic tests, and the future perspectives that follow in the wake of developments in gene technology.

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We are currently witnessing rapid development in the fields of molecular biology and genetic research. And were we to highlight a single area that is well worth keeping an eye on in the future, this would be it. This applies no matter who you are, or what work you do. The fact is that development in this field will help society make giant leaps forward in a variety of other areas. For example, within a timeframe of just ten years, healthcare systems around the world will have access to improved opportunities to screen people for illnesses and diseases before they even occur. This means that it will be possible to screen entire populations, and prevention and early treatment will become more than just hopeful buzzwords.

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The time, when we would let companies shove just about anything down our throats, is behind us. Scenario has interviewed Cluetrain Manifesto co-author Doc Searls, who tells us about how Internet has brought the consumer back into the driver's seat, so companies now really have to listen to their market; the conversations people are having about them.

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He didn’t fit in as a young man, and he himself says that he was one of the “also rans” at school. Today, however, he is one of the leading international researchers in Denmark. It is likely that he will make an important contribution to cloning and “resurrecting” figures from the past by the time we get to 2040, or perhaps even sooner. As both man and scientist, Eske Willerslev is constantly amazed by what is possible and how fast development is galloping along.

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Copenhagen Institute for Futures Studies

Founded in 1970 by Professor Thorkil Kristensen, former Minister of Finance and Secretary-General of the OECD.    
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