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SCENARIO 04:2012

The person featured on this issue’s cover, Sara Naseri is 21 years old, CEO of her own start-up, and travels all over the world to develop her product and to cooperate with companies about the invention she launched with her current business partner when she was 16. Sara, like many other youths in Europe and elsewhere, was born into a global, entrepreneurial generation of young people who can and will make it on their own and who have the entire world as their workplace, market and home. This also characterises the much-discussed Generation Y.

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Copenhagen Institute for Futures Studies

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