Bugge is an associated partner at CIFS. He is internationally recognised for his analytical and strategic capacity. He specialises in decoding today’s societal changes in the intersection of sports and exercise, learning, technology, communication, innovation, and management – in business and leisure.

Since 1997, Bugge has worked as an international expert in outdoor living, jogging, training, and active travelling, at both the strategic business level and consumer level. In parallel with this, he has worked intensively with media. He is founder of Mediehuset Luksus (2001) and was for three years chairman of MAGS, a think tank for independent magazines. For the last then years Bugge has worked and lived in various cities in Europe and South America, and today he is residing part time in Barcelona with his wife and two kids.


Bugge has many years of experience with political work. Besides his daily work, he has been part of a range of think tanks and political committees. For example, over a two-year period, he contributed to realising Denmark’s first national outdoor policy, from a catalogue of ideas to bills in the Ministry of Environment’s outdoor policy network called Outdoor life creates growth and workplaces.

BONUS-INFO: founder of MAGS

Besides his great passion for sports, outdoor life, and travelling, Bugge is also a passionate media person with more than 20 years in the media business. Back in 2006, he founded MAGS, a think tank for the development for independent Danish magazines.

education and career

MA in pedagogy and semiotics from Copenhagen University

Career before CIFS:

  • 2002 - present : Founder & Partner, Mediehuset Luksus
  • 1997 - 2018: Founder & Owner, Active Nation Agency
  • 1998 - 2005: Systemic process consultant, Freelance. Associate consultant at the consultancies Holst & Ritzau, Lindeblad Consult, and Andersen & Bjørnskov
  • 1997 - 1999: Teacher at Finansforbundet’s summer school at Vejle Fjord

contact details

Are you interested in booking Bugge Holm Hansen for a talk, presentation or keynote? Please contact Carsten Beck, Director, Live Inspiration, at +45 3065 1101 or by e-mail:


Get the latest news from CIFS, free articles from SCENARIO Magazine, and invitations to events, workshops and seminars straight to your inbox. Subscription includes a copy of our report The Battle for Future Mindspace.



We are a leading global advisory firm in the use of futurist methods developed to solve strategic organisational challenges. Our clients include some of the world’s largest organisations.


Talks & courses

Inspire your participants with insights into the trends shaping the future — book us for inspirational talks, keynote presentations or courses on future developments.

Talks & courses


The Copenhagen Institute for Futures Studies (CIFS) is a self-owned membership organisation. The member circle consists of future-oriented organisations and institutions.