Sofie is strongly engaged in the intersection between media, technology, knowledge-sharing, health, and exercise, where she works with the development and execution of strategy and innovation projects.

Sofie has a solid strategic background in the media industry, among others from DR Strategi & Projekt and as project manager on the media conference New Media Days from 2006 to 2008. In addition, she is partner of Mediehuset Luksus, where she has been the driving force behind internationalization and digitisation of magazine publishing.


Sofie is an able and experienced speaker and offers thorough coverage of her research topics. Sofie does presentations in Danish and English and can communicate in Spanish.

Current talks

  • Experience the Future of Sport & Health
  • The future of the Media Industry

All talks are tailored to the specific needs and wishes of the client.

Current research

Sofie co-wrote CIFS’ report for NRK on the future of public service media. In addition, she works on various presentations and workshops for the Institute’s customers.

BONUS-INFO: has lived in six different countries

Sofie has travelled extensively, from the Philippines to England, which has provided her with a unique and global cultural understanding. For about 10 years, she has lived and worked various places in Europe and in Buenos Aires in South America, and she now resides part time in Barcelona with her husband and two kids.

education and career

MA in Media Science from Aarhus University.

Career before joining CIFS:

  • 2009-today: Partner, Mediehuset Luksus
  • 2007-2009: Project manager, DR Strategi & Projekt

Besides her work for CIFS, Sofie is also chief editor of the Danish runners' magazine LøbeMagasinet, just as she since 2008 has handled a wide range of consultancy projects worldwide, where she draws on her broad knowledge on media and health and the jogging, outdoor, and exercise industry.

contact details

Are you interested in booking Sofie Hvitved for a talk, presentation or keynote? Please contact Carsten Beck, Director, Live Inspiration, at +45 3065 1101 or by e-mail:


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