CONTEXTUAL SCENARIOS & STRATEGIC DEVELOPMENT

FUTURE MEDIA & PUBLIC SERVICE

Task
Scenario process ahead of strategy development

Customer
NRK

Goal
Creating a robust foundation for strategic development through scenarios for future society and public service.

Process and result
NRK, which is the national Norwegian public service provider of radio and TV, were preparing to define their future strategy. The situation was a challenged public service reality with a more fragmented population and growing individualisation as well as increased global competition with new actors. With NRK’s top management, CIFS carried out a four-part scenario process, enabling the organisation to devise a robust strategy that could future-proof Norwegian public service in more than one possible scenario.
Subsequently, CIFS has worked with NRK on additional projects of strategic relevance.

Do you want to learn about the NRK project or the opportunity for similar collaboration? Contact Claus Kjeldsen, CIFS CEO, by e-mail: ck@cifs.dk