Members' Report 01/2017

The Battle for Future Mindspace – How to Remain Relevant to the Consumer

The strongest brands of the future will have to regard the relationship between brand and consumer as almost identical to the relationships formed between people. In this way, brands can ensure that they remain relevant to the consumer. The battle for future mindspace – a place in the consumer's mind - is won through consistent communication in a world characterised by ongoing consumer journeys and the breakdown of silos across industries, where personification, affection, and co-creation of brand stories form the premise for remaining relevant.

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The Copenhagen Institute for Futures Studies (CIFS) is a self-owned membership organisation. The member circle consists of future-oriented organisations and institutions.

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