Members' Report 01/2017
The Battle for Future Mindspace – How to Remain Relevant to the Consumer
The strongest brands of the future will have to regard the relationship between brand and consumer as almost identical to the relationships formed between people. In this way, brands can ensure that they remain relevant to the consumer.
The battle for future mindspace – a place in the consumer's mind - is won through consistent communication in a world characterised by ongoing consumer journeys and the breakdown of silos across industries, where personification, affection, and co-creation of brand stories form the premise for remaining relevant.
Sign in to get access.
Not registered yet?
To gain full access to our website, please complete the following registration.
Please note that the registration and extended access is reserved for CIFS Members only. Registration
Sign in below if you are already a registered member.