Members' Report 02/2015

The Overlooked Consumers

In a time of tectonic demographic shifts, increasing polarisation and rapid acceleration, we witness changing consumer markets and consumer behaviours. We explore several different social trends and share insights on how such developments are leading to the emergence and continued development of underestimated and even seemingly forgotten consumer segments. By focusing in on more ignored segment groups we are opening up the field and mapping other global consumer opportunities for companies to address and pay attention to in order to better navigate the complex world of the future.

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We are a leading global advisory firm in the use of futurist methods developed to solve strategic organisational challenges. Our clients include some of the world’s largest organisations.

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Inspire your participants with insights into the trends shaping the future — book us for inspirational talks, keynote presentations or courses on future developments.

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The Copenhagen Institute for Futures Studies (CIFS) is a self-owned membership organisation. The member circle consists of future-oriented organisations and institutions.

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