Members' Report 02/2015
The Overlooked Consumers
In a time of tectonic demographic shifts, increasing polarisation and rapid acceleration, we witness changing consumer markets and consumer behaviours. We explore several different social trends and share insights on how such developments are leading to the emergence and continued development of underestimated and even seemingly forgotten consumer segments. By focusing in on more ignored segment groups we are opening up the field and mapping other global consumer opportunities for companies to address and pay attention to in order to better navigate the complex world of the future.Sign in to get access.
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