Members' Report 03/2018

Understanding The Future Consumer

A clear understanding of tomorrow’s consumers is crucial for success in a world where the old rules of play no longer apply, and where brands must constantly adapt to changing expectations regarding their products and services. In this report, CIFS identifies and defines several of the most important trends and development patterns that will shape consumption over the next decade. The report has six parts that each focus on a field that will greatly impact companies and brands across industries.

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We are a leading global advisory firm in the use of futurist methods developed to solve strategic organisational challenges. Our clients include some of the world’s largest organisations.

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Inspire your participants with insights into the trends shaping the future — book us for inspirational talks, keynote presentations or courses on future developments.

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The Copenhagen Institute for Futures Studies (CIFS) is a self-owned membership organisation. The member circle consists of future-oriented organisations and institutions.

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