Members' Report 04/2012

In-line Shopping - the game is changing

To be a winner in tomorrow's retailing industry you need to make shopping part of peoples' daily habits, like coffe in the morning. You need to offer your customers instant and easy satisfaction of their needs in line with their habits and rituals. In short, you need to be on your costumers' smartphones to keep them happy, no matter what you sell. We call this In-line Shopping.

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