Megatrend analysis is an essential part of the futurist's toolbox.
Megatrends are great global forces that impact businesses, economies, societies, culture and our personal lives. They are cross-generational, with a time horizon of at least 10-15 years, broad in scope, and maintain significant potential to affect the current status quo.
Megatrend analysis helps us make sense of the complexity of our surrounding world and take action. It is an integrated and important part of CIFS' Copenhagen Method.
Below you can browse our megatrend-related articles, client cases and reports.
Banner image: Ben Low
Is acceleration an illusion?
Many of us believe instinctively that things change faster today than before, and acceleration is often mentioned as a megatrend — one of the broad, certain, long-term forces that shape the future. But is acceleration in reality just an illusion caused by a sort of temporal myopia, with changes seeming bigger because we experience them ourselves?
China & Western Decline
Since the beginning of the Industrial Age, Western nations have dominated the invention and production of technology. Today, the West experiences low economic growth, while Asian countries like Japan, South Korea, and especially China develop and manufacture an increasing share of technological products.
The Pandemic Wildcard
Before the outbreak of COVID-19, a pandemic was regarded as a wildcard scenario. Wildcards are by definition uncertain – but if they happen, they often have widespread consequences, and these consequences often come quickly and are difficult to control.