Bugge Holm Hansen
Associated Partner & Special Advisor Sport, Digitalization & Innovation
+45 30 23 01 70


Bugge has more than 20 years of experience working in the fields of media, sports, tourism and education in both advisory and industry roles. Today, Bugge works as Special Advisor in Sport, Digitisation & Innovation as Associated Partner at Copenhagen Institute of Futures Studies, mostly with tasks related to decoding our modern society’s needs in the intersection between sports and health, education, technology, communication, technology, and management.

Academically, Bugge is master in Educational Science & Semiotics, combined with years of consultancy work. In addition, Bugge has been part of several think tanks and political committees. He was involved in developing the first national outdoor policy in Denmark, from a catalogue of ideas to legislative proposals in the Danish Ministry of Environment’s network for outdoor policy. He was also head of the think tank MAGS for Danish Independent Magazines Publishers from 2006 to 2008. Bugge has been working and living abroad for much of his life; five years in Argentina, four years in Spain, not to mention some years in Norway and France. He now resides in Copenhagen.

Professional Summary

2019-: Head of Project, Center for future-driven sports and entertainment innovation
2017-: Associated Partner & Special Advisor Sport, Digitalisation & Innovation.
2006 - 2018: Partner, Active Nation Agency
2001-: Partner, Mediehuset Luksus
2006: MA Educational Science & Semiotics

Fun Fact About Bugge

In the late '90s and '00s, Bugge was one on the leading figures on the Danish outdoor and adventure scene. He was part of a vibrant climbing and adventure movement that brought adventure and mountain culture from around the world into the Danish cities in the '90s. He has done several alpine climbs and adventure expeditions around the world. Today, he spends his spare time as chairman for the Nordic Adventure Film Festival (NAFF) - a yearly adventure film festival organised since 1997 and supported by the Danish film Institute.