Tamira is an experienced advisor with a demonstrated history in guiding organisations in strategic innovation and decision-making processes.
With a background in cultural sociology, her field of passion is people – to understand emerging needs, the drivers and barriers behind why we live and think, behave and consume the way we do, and to investigate the behavioural patterns and cultural consequences of broader societal currents.
Through many years of advisory, Tamira possesses a solid knowledge around mixed methods, frameworks for foresight, insights and sociocultural analysis, as well as a strategic understanding of trends and their implications across sectors, industries and geographies. Tamira advocates the value of always combining macro perspectives on changes in global society with micro deep dives analysing needs and behaviours, in order to advise on how to navigate in a rapidly changing world.
Tamira is passionate about sailing and dreams of doing a circumnavigation. She posesses an interest for the life stories of others, especially senior citizens and the smaller voices of society and likes to chat with people at bus stops.