Task

Scenario process ahead of strategy development

Client

NRK

Goal

Creating a robust foundation for strategic development through scenarios for future society and public service.

Process and Result

NRK, the national Norwegian public service provider of radio and TV, were preparing to define their future strategy. The situation was a challenged public service reality with a more fragmented population and growing individualisation, as well as increased global competition with new actors. With NRK’s top management, the Institute carried out a four-part scenario process, enabling the organisation to devise a robust strategy that could future-proof Norwegian public service in more than one possible scenario. Subsequently, we have worked with NRK on additional projects of strategic relevance.