Megatrends & Strategy
Megatrends are long-term trends that influence societies globally. They are tectonic plates moving underneath our societies, which slowly but surely shape and affect most things around us. Our mantra is ‘you can’t hide from a megatrend’. When developing a solid and successful strategy or scenario process, it is essential to identify the megatrends influencing the future of your particular organisation and to be prepared for their effects.