With the support of the Danish Industry Foundation (Industriens Fond), we helped 20 Danish SMEs to adapt their businesses through strategy development and new initiatives in the new reality of COVID-19.

TASK

The COVID-19 crisis has accelerated the development in the experience industry creating new market conditions which gives new momentum to make some important choices on how to adapt to the new possibilities.

But what do the possible futures look like, how can we expect the consumers of the future to act – and how can you identify the opportunities and pitfalls that you face in this time of crisis? What does the ‘new normal’ mean specifically for your business?

CLIENT

The offer was for small and medium-sized Danish companies (10-500 employees) in the experience industry such as sports, tourism and media. The project was funded by the Danish Industry Foundation (Industriens Fond) as part of their COVID-19 restart funding, GenstartNU.

GOAL

To help companies to deal with complexity and to analyse, understand, develop, and support the new opportunities that the crisis has brought.

PROCESS AND RESULT

Each project involved an individually planned course with 50 counseling hours. The counseling was based on scenario analysis, megatrends, risk management, and innovation methods resulting in new initiatives.