Programme Overview
* Please note that changes to the programme may occur. The programme was last updated on January 10th, 2025.
*Please note that The Summit is in-person attendance only.
8:00 - 9:00
Arrival & Check-in
9:00 - 9:10
Welcome
9:10 - 9.20
What to expect today: An introduction to the programme
9:20 - 9:35
From vision to reality: GEFION and the transformative future of AI in Scandinavia
9:35 - 9.55
Cleaning the future: How AI and robotics are transforming sustainablility
9:55 - 10:25
The future isn’t real: What AI voice clones mean for authenticity, user journeys, and our future selves (KEYNOTE)
10:25 - 10:45
Nordic industries of tomorrow: Unlocking future-readiness
10:45 - 11: 15
Coffee Break & Networking
11:15 - 11:35
Unveiling the CIFS report: Emerging technologies and the bigger picture
11:35 - 11:50
Nordic industry Usecase #1: Transforming training with XR – Carlsberg’s virtual journey
11:50 - 12:00
Nordic industry Usecase #2: Breaking bias? A future of recruitment without CVs at Joe & The Juice
12:00 - 12:15
How to navigate the future: Knowledge sharing exercise
12:15 - 13:00
Lunch & Networking
13:00 - 13:30
Breakout session #1: Connecting through play: How the world’s largest brands reach audiences with gaming (Hall)
Breakout session #2: AI Agents — What they are, and how they’ll change the way we work in the future (Breakout room)
13:30 - 14:00
Breakout session #3: Responsible innovation: LEGO’s journey in ethical technology (Hall)
Breakout session #4: A Culture of Curiosity: How SONY’s design community explore the world (Breakout room)
14:00 - 14:30
Breakout session #5: Bestseller Tech: How AI can unlock new horizons for the business and managing the pitfalls (Hall)
Breakout session #6: XR reimagined: What’s next for extended reality? (Breakout Room)
14:30 - 15:00
Breakout session #7: Beyond the GPU: NVIDIA’s expanding role in AI and the digital future (Hall)
Breakout session #8: Novo Nordisk’s GenAI Tools: Innovation in Action (Breakout room)
15:00 - 15:30
Coffee Break & Networking
15:30 - 16:00
Zalando’s AI-driven innovative approaches to customer engagement and what they mean for the future of fashion (KEYNOTE)
16:00 - 16:30
Beyond the grave – Kiss, Cyndi Lauper, and the Future of digital rights with Pophouse (KEYNOTE)
16:30 - 16:45
Closing Remarks
16:45 - 18:00
Drinks & Networking
Programme descriptions & speaker bio can be found below.
8:00 - 9:00
Arrival & Check-in
Doors open with light breakfast & networking.
9:00 - 9:10
Welcome by DI
DI formally open the conference, sharing DI’s vision for the event and setting the stage for a forward-looking exploration of Scandinavian tech and industry trends.
Speaker: Katrine Ellersgaard Nielsen, Director, DI Professional Services
9:10 - 9:20
What to expect today: An introduction to the programme
Today’s sessions are carefully designed to delve deep into emerging technologies, examining their transformative potential and the direction we are heading. Senior Futurist Bugge Holm Hansen will provide an overview, inviting us to consider not only the technical advancements but also their impact on society and industry. Get an overview of a day where we encourage you to reflect on both the promises and potential pitfalls of the path ahead.
9:20 - 9:35
From vision to reality: GEFION and the transformative future of AI in Scandinavia
In a world where AI’s compute power expands rapidly, how can Scandinavia leverage this to address critical challenges ahead? Six months into GEFION’s launch, what have we learned? This supercomputer - the most powerful of its kind in Europe - has opened new horizons in AI-driven research, but its impact is still emerging. Lene Oddershede examines initial findings as the potential outcomes are unfolding.
9:35 - 9:55
Cleaning the future: How AI and robotics are transforming sustainability
Jørn Larsen, CEO of Trifork, and Signe Simonsen, Founder of Race for Oceans, present a forward-looking vision for AI-driven environmental solutions, focusing on the ongoing development of the AI Beach Rover prototype. The rover, launched in collaboration with Trifork, collects plastic pellets to combat pervasive plastic pollution. As the project evolves, plans include using drones and AI to pinpoint waste hotspots and eventually enable scalable, eco-friendly waste removal on land. This initiative illustrates the broader potential of AI to create sustainable, biodiversity-preserving ecosystems on a global scale.
9:55 - 10:25
The future isn’t real: What AI voice clones mean for authenticity, user journeys, and our future selves (KEYNOTE)
Join the internationally renowned tech journalist Evan Ratliff as he takes his AI clone with him on stage and explore the emerging field of AI voice cloning and its profound implications on human-machine relationships. His podcast ‘Shell Game’ was named one of the best podcasts of 2024 by Apple, The Economist, New York Magazine and others. In it, Evan’s voice agents talk to spammers and scammers, to Evan’s friends and family, to colleagues and sources, to other AIs, and even to a therapist—all to better understand what AI voice is able to do, what it can't yet do, and what to expect from a future in which more and more of the people we encounter in the world aren’t real. As AI blurs the line between human and synthetic voices, what happens to our perception of authenticity and trust? Ratliff navigates the social and ethical concerns raised by this technology, asking whether AI’s role in shaping interactions enhances or undermines genuine connections. What are the ethical crossroads of AI voice cloning for both personal and commercial uses?
Speaker: Evan Ratliff, Technology Journalist
10:25 - 10:45
Nordic industries of tomorrow: Unlocking future-readiness
In 2024 DI launched their vision towards 2030 that focuses on being futureready. Learn about the insights into the future-readiness of Nordic industries in the digital transformation. What does it mean to be future-ready in an era defined by rapid technological change? This session will address strategies that ensure resilience, digital adaptation, futures-informed innovation and sustainability within Nordic businesses.
10:45 - 11:15
Coffee Break & Networking
Take time to speak with the other particpants or try out new XR experiences in the foyer!
11:15 - 11:35
Unveiling the CIFS report: Emerging technologies and the bigger picture
In this session Sofie Hvitved and Bugge Holm Hansen from the Copenhagen Institute for Futures Studies will share their view on how emerging technologies like immersive technologies and AI-native ecosystems reshape our the future of industries and societies. This presentation highlights not only the opportunities but also the broader societal implications of these shifts. What are the potential downsides of these advancements, and how can businesses strategically navigate them? We invite participants to look beyond the current trends, exploring what it means to be future-ready in an increasingly complex technological world. Discover what’s on the horizon and how to prepare for what’s next.
11:35 - 10:50
Nordic industry Usecase #1: Transforming training with XR – Carlsberg’s virtual journey
Morten Vinther from Carlsberg Denmark will showcase how virtual reality (VR) is revolutionising hospitality staff training. Through a VR platform, Carlsberg is expanding training to over 500 venues in its first year, tripling its previous reach. This immersive method enhances skills, ensures consistent beer-pouring quality, and improves guest experiences. With plans to train 5,000 employees in Denmark by 2025, Carlsberg is setting a new standard in workforce development, blending cutting-edge XR technology with practical solutions for the hospitality industry.
11:50 - 12:00
The Nordic industry Usecase #2: Breaking bias? A future of recruitment without CVs
With over 300,000 applications annually, manual screening processes created inefficiencies that left candidates waiting; and invited space for human biases to creep into hiring decisions. They wanted to judge candidates on something other than their name, experience, or ability to use ChatGPT. So, they did something radical - they completely eliminated traditional applications across Europe and adopted an AI-powered Chat Interview platform replacing CVs, reducing time to hire by 33%, all done by an ethical AI. While a human will always make the final decision, the groundwork is now being laid by AI, which is attempting to make it a fair, unbiased experience by evaluating all candidates based on their virtues and behavioural traits. Join Sebastian Jeppesen as he looks into the future of recruitment and shares how the company now uses an AI-driven platform to recruit talent.
12:00 - 12:15
How to navigate the future: Knowledge sharing exercise session
In this interactive session before lunch, you are encouraged to engage with each other and share insights into navigating a future marked by uncertainties. This exercise aims to foster collaboration and creative thinking, pushing you to consider how collective knowledge can guide strategic decision-making. This session is an opportunity to develop actionable takeaways and to reflect on the shared journey of navigating tomorrow’s challenges.
12:15 - 13:00
Lunch & Networking
It's time to refill energy, speak with the other particpants or try out new XR experiences in the foyer!
BREAKOUT SESSIONS
The breakout sessions are held in two seperate rooms: The Main Hall and the Breakout Room.
13:00 - 13:00
Breakout #1: Connecting through play: How the world’s largest brands reach audiences with gaming (Hall)
Gaming has become a critical touchpoint for global brands seeking meaningful engagement with audiences. Marcus Holmström from the Swedish cutting-edge company The Gang will provide an insider perspective on how brands leverage interactive play to build engagement and connect with consumers. Participants will gain insight into the mechanics behind these strategies and explore the future role of gaming such as Roblox as an engagement tool. How might your organisation explore this potential to deepen connections and drive innovation?
13:00 - 13:00
Breakout #2: AI Agents — What they are, and how they’ll change the way we work in the future (Breakout room)
In this session, Rasmus Knappe, CTO of Microsoft Denmark, will explore the transformative potential of AI agents - one of the major buzzwords of 2025 - and their ability to redefine the workplace. These agents transcend mere automation tools, acting as intelligent collaborators that streamline processes, enhance decision-making, and reshape workflows across diverse industries.
13:30 - 14:00
Breakout #3: Responsible innovation: LEGO’s journey in ethical technology (Hall)
LEGO has a long-standing dedication to responsible tech and ethical product design. As part of this the LEGO Foundation is funding a number of projects to support that mission including the ‘Responsible Innovation in Technology for Children’ (RITEC) project developed a childcentred well-being framework to identify potential experiences or features in digital games that can contribute positively to children’s subjective well-being. This session delves into the principles guiding innovation, balancing child safety and educational value, as well as the responsibilities organizations have toward younger generations and to reflect on how ethical tech can foster a safer, more inclusive digital landscape.
13:30 - 14:00
Breakout #4: A Culture of Curiosity: How SONY’s design community explores the world (Breakout room)
This session offers a unique look into SONY’s new commitment to open up their design research activities. Attendees will gain insights into the importance of understanding shifting consumer expectations and emerging tech trends, with a focus on balancing innovation with transparency.
14:00 - 14:30
Breakout #5: Bestseller Tech: How AI can unlock new horizons for the business and managing the pitfalls (Hall)
Nicolas Skovmand of Bestseller Tech will present the company’s roadmap for the future of retail, where data, AI, and customer-centric technology intersect. This session will explore how Bestseller Tech integrates forward-thinking strategies to stay competitive and prepare for tomorrow’s consumer demands. How might the retail industry evolve with these advancements and what can you learn from their approach to tech-driven innovation.
Speaker: Nicolas Skovmand, CIO, Bestseller
14:00 - 14:30
Breakout #6: XR reimagined: What’s next for extended reality? (Breakout room)
What’s the state of XR today, after the metaverse disappeared from the top of the hype cycle? The CEO’s from some of the leading players in the Nordics explore what has materialized, what hasn’t, and the direction XR is taking across industries. This session dives into recent developments and lessons learned from XR applications and will reflect on XR’s shifting landscape as XR continues to bridge physical and virtual worlds in innovative new ways.
14:30 - 15:00
Breakout #7: Beyond the GPU: NVIDIA’s expanding role in AI and the digital future (Hall)
NVIDIAs Regional Business Lead, Rasmus Bisgaard will look into the power of ideas, technology, and conviction to drive innovation and impact in business and society. Nvidia are one of the leading players the next era of Generative AI, driving the future of AI reshaping industries, from healthcare, shopping to autonomous vehicles. Come and hear their perspective on the future!
14:30 - 15:00
Breakout #8: Novo Nordisk’s GenAI Tools: Innovation in Action (Breakout Room)
Join Pernille Kjæmpe, AI Communication Lead at Novo Nordisk, as she showcases the organisation’s two flagship generative AI tools: Novo Nordisk ChatGPT and the AI Content Creator, the latter developed under her leadership. Pernille will provide a live demo of the AI Content Creator, a platform enabling employees to produce on-brand content using retrieval-augmented generation (RAG) and advanced LLMs. This innovative, cost-efficient tool integrates with internal systems and is accessible to all employees, reflecting a fresh approach to corporate AI innovation. She’ll also discuss Novo Nordisk’s commitment to ethical AI and the AI Ambassador Programme, preparing employees for a future where hyper-personalised AI chatbots and agents enhance daily work.
15:00 - 15:30
Coffee Break & networking
Take time to speak with the other particpants or try out new XR experiences in the foyer!
CLOSING KEYNOTES
15:30 - 16:00
Reshaping e-commerce with Zalando’s AI-driven personalisation (KEYNOTE)
Tian Su is an internationally acknowledge expert on the use of AI in personalisation & recommendation and will share her experiences with Zalando’s AI-driven personalization approach, showcasing how hyper-personalized recommendations reshape the e-commerce experience. By leveraging data-driven insights, Zalando is redefining customer engagement, crafting uniquely tailored shopping journeys that align closely with individual preferences.
16:00 - 16:30
Beyond the Grave – Kiss, Cyndi Lauper, and the future of digital rights (KEYNOTE)
Victor Fredell from Swedish Pophouse Entertainment, co-founded by ABBA-member Björn Ulvaeuswill, will share their thoughts on the evolving landscape of digital rights in the entertainment industry. With a focus on Pophouse's innovative acquisitions, including the music catalogs of iconic artists like Kiss and Cyndi Lauper, Fredell delves into how technology is reshaping intellectual property management. He discusses how Pophouse goes beyond traditional IP investment, amplifying artist legacies through creative, immersive experiences such as ABBA Voyage, bridging the gap between digital ownership and cultural preservation, developing next generation entertainment experiences, and connecting artists to both existing and new audiences – scaled across the globe.
16:30 - 16:45
Closing Remarks
Mie Bilberg and Bugge Holm Hansen close the day focusing on key insights and how you can bring the ideas and conversations from today into action tomorrow.
Speakers:
Mie Bilberg, Responsible for and expert in eCommerce, DI E-commerce
Bugge Holm Hansen, Senior Futurist & Head of Innovation and Technology, Copenhagen Institute for Futures Studies
16:45 - 18:00
Drinks & Networking
After the conference, join us for drinks and networking in the foyer - a perfect opportunity to connect with peers and exchange ideas. Let the conversations flow as we wrap up the day with inspiring interactions and new connections.